For certain, limited portions of the Tools and Services, we utilize Google Analytics to improve your experience. To our knowledge, Google Analytics uses both session and permanent cookies to collect information on how such relevant Services perform, as well as certain usage statistics. SPHERE 8 uses Google Analytics to evaluate and assess your use of the Tools and Services, review aggregate and statistical reports, and generally improve the Tools and Services for you. We do not and will not use Google Analytics to collect any information regarding our personal information of our clients other than IP addresses nor shall we correlate any of our client’s IP address with their individual identity. It is possible that Google Analytics may collect more information that CB Insights collects. You can learn more about Google Analytics’ privacy practices and the ability to opt-out of Google Analytics tracking by clicking here.